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Cipher Group confirms acquisition of Frenzee

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The Cipher Group in the UK has confirmed the acquisition of Frenzee.

Cipher Group, the holding company for carp angling brands Trakker Products, Aqua Products and Cygnet Tackle, has announced the acquisition of Frenzee.

It is moving into a new sector of the angling industry with the highly-anticipation purchase of the brand which was put up for sale earlier this year.

The group says it sees a huge opportunity within the fishing accessories market and is looking forward to sharing its exciting plans for the future, which will ultimately reinvigorate the brand while adding value for the consumer as well as retail partners.

It added: “All will be revealed regarding the future of Frenzee in due course. One thing for sure is that while the future of Frenzee is in the hands of the Cipher Group it is set to be a very promising one.

“The integration of the Frenzee brand into the Cipher Group portfolio is in full flow and the ability to supply retailers – dependent on stock – is being supported by the usual high standards that we are already renowned for.”

Any enquiries with regard to the supply of stock under the Frenzee banner should be directed to Phil Canning on +44 7824 142994.

Filed In: Product News