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CHINA FISH EXCLUSIVE: Old Ghost puts bait launch on hold

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The Old Ghost team celebrates winning the Best New Hookbait Award at EFTTEX 2011.
↑ Yi Zhe (left) field-testing Old Ghost baits in Birmingham in the UK.

Old Ghost has announced it will wait until after China Fish before making its much publicised launch into the European bait market. In fact, the Chinese bait giant says it will continue to make further improvements to its products until EFTTEX in Paris in June.

Old Ghost was recognised for its new baits for Europe last year with awards at China Fish and in the Best New Soft Dough/Natural Hookbait category at EFTTEX 2011. But after testing the baits in Europe in September and October, owner Yi Zhe has identified where he can make further improvements before launch.

He has announced he will use China Fish 2012 to continue talks with potential distributors while also revealing a ‘big surprise’ on the Old Ghost stand in Beijing.

Following EFTTEX 2011, almost two tons of Old Ghost baits were shipped from China to competitors at the World Carp Classic in France in September. Later that month more field testing was conducted by potential distributors in 20 countries. Then in October the Old Ghost team headed by Yi Zhe visited the UK to field test its baits on a variety of venues.

Says Yi Zhe: “The World Carp Classic was our first opportunity to expose Old Ghost baits to European anglers. It was ideal for growing brand awareness after EFTTEX. After that, the field testing throughout Europe was invaluable for developing the baits. Most of the results were favourable and we had some good suggestions for improvements. The UK was also a very successful trip.

“But we have to be cautious. There is a difference between bait sales and tackle sales. If you disappoint an angler the first time he buys your bait, it’s unlikely he will trust you again. You won’t sell him a second bag.

“So in 2012 we will further promote and test our products. When the time comes, we want to be ready with the best possible products for our distributors.”

Old Ghost will feature in the upcoming China Fish Preview issue of Angling International, due to be online here in mid-January and mailed free to subscribers at the end of the month.

Added Yi Zhe: “This year in February we will again exhibit at China Fish in Beijing. I believe that our newly developed products will bring visitors a big surprise. In June we will again exhibit at EFTTEX in Paris with an even bigger stand. Then a new, better Old Ghost product range will appear to the European industry.”

Ahead of China Fish, Old Ghost is happy to accept enquiries from distributors ‘who love fishing and have established sales networks’.

Added Yi Zhe: “I would like to take this opportunity to thank all our intended distributors for their trust and patience so far. I hope all distributors can wait with us until it’s the right time to launch into this highly competitive market.”

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