Charles Wolf Joner returns to Pure Fishing
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Charles Wolf Joner, who left Pure Fishing earlier this year to join Mustad, has been lured back to become the company’s Country Manager for Norway.
“We are extremely happy that Charles is returning,” said John Henderson, Pure Fishing’s Commercial Director for the UK and Nordics. “His experience and knowledge of the Norwegian marketplace is second to none and he will be instrumental in growing our business as we move into next year and beyond.
“Charles was always a valued member of our team and enjoys the variety and diversity involved in managing our Norwegian business.”
Joner, who was General Manager of the Europe, Middle East and Africa (EMEA) region at Mustad, said: “It was strange to leave Pure Fishing as I had been with the business for over 25 years. But seeing how the company is now planning significant growth through new product development and innovation is very exciting and I really want to be a part of that again.”
The company says that since the appointment of Kjell Clefjord as the new EMEA Managing Director, Pure Fishing has strengthened its product development and sales teams across the region, and will continue to do so in line with its ambitious growth plans.