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Changes at Umpqua, Yellow Dog and Redington

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Luke Wennick has joined Umpqua in the new role of Marketing Manager.

Fly manufacturer Umpqua has continued to strengthen its senior team with the promotion of Luke Wennik to the new role of Marketing Manager.

The appointment comes after a two-year period of rebranding and is seen as key to taking the new company identity into the retail and electronic market places and to promoting Umpqua through selected strategic channels.

Wennik, who was previously Creative Marketing Manager at the Colorado company, will be responsible for long-term strategic marketing, social media and public relations. He has experience across a range of industries, working with clients including IBM, Cisco, SAP, Brookstone and Dunkin’ Donuts.

Wennik’s promotion follows the recent appointments of Nick Adinolfe as Director of Operations and Brent Bauer as Director of Product Management at the Colorado company.

ŸStrong growth at Yellow Dog Flyfishing Adventures, one of America’s foremost fly-fishing travel companies, has fuelled five new appointments. Long-serving Tom Melvin has been promoted to Director of Sales and Brenda Martinez, Camille Egdorf, Bryan Gregson and Chris Overman have joined the company in various administrative, sales and social media roles.

Melvin is now responsible for managing and overseeing the Yellow Dog sales team, as well as continuing to manage the Alaska and Kamchatka programmes.

“We’re thrilled with the growth we’ve experienced in the past year,” said Jim Klug, co-owner of Yellow Dog and the company’s Director of Operations. “As we continue to grow we’re focused on attracting and hiring the best people to take care of our clients on every level.”

Fly tackle manufacturer Redington has hired industry veteran Josh Prestin as its Brand Manager.

He joins the company from Cabela’s, where he has been the fly fishing specialist since 2010. “One of my main initiatives at Redington will be to foster a brand voice and presence that speaks to the hardcore angler without alienating the newcomer,” said Prestin.

“This means bringing a renewed focus on Redington’s relationship with specialty retailers and an emphasis on how our innovative products lead the industry in both performance and value.”

“Redington is all about engaging consumers across the entire spectrum of the sport, so the understanding that Josh has of the sport and methods of communication will be very beneficial for us,” said Tag Kleiner, VP of Marketing.

Filed In: Flies, Product News