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Carp Spirit pulls off major coup as Hughes joins the ranks

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Rob Hughes (left) is welcomed to Carp Spirit by Normark UK Head of Marketing, Daryl Hodges.

One of the best-known names in the world of carp fishing, Carp Team England manager, television presenter and angling ambassador, Rob Hughes, has joined Carp Spirit.

Daryl Hodges, Head of Marketing at Normark UK, which distributes Carp Spirit and its sister brand Dynamite Baits, said: “Rob is a significant addition for Carp Spirit. We have seen through our last two years at Dynamite, both from a marketing and a strategic business development aspect, that Carp Spirit is increasing its drive and presence in the UK and other new territories, and Rob has been brought in to assist on a number of levels.

“In addition to his public facing media work, Rob has a long history as a consultant within the commercial side of the trade, particularly in respect of strategic development, having worked with the likes of Fox, Nash, Korda, and Pure Fishing over his 20-year involvement in the trade.”

For the last nine years Hughes has been a key consultant with Fox, but he says that the opportunity to move to Carp Spirit was too good to pass over.

“I’ve been aware of Carp Spirit for a long time as a key brand in the French market and having worked with Dynamite and the fantastic team there for the last two years, it’s more like a big addition to my current role than a brand new move. 

“Working exclusively for almost ten years with an impressive company like Fox has been an amazing experience, especially considering the incredible growth it has enjoyed. 

“Having visited Normark HQ and met the key staff, I was very impressed with the ambition of Carp Spirit and am really looking forward to the challenges ahead.”

Filed In: Luggage, Product News, Terminal Tackle