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Busy Guideline goes live with 2017 catalogue

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Scandinavian fly fishing brand, Guideline, has gone live with its 2017 digital catalogue.

Scandinavian fly fishing brand Guideline has just gone live with the digital format of its 2017 catalogue. The paper-version has also left the printers and will be distributed to dealers from the beginning of the New Year.

“We have loads of new products for 2017 and we are really looking forward to the upcoming season,” Guideline’s Henrik Larsson told Angling International.

It has been an eventful past two years for the Swedish company, during which it became the exclusive dealer for Einarsson fly reels in eight European countries and was appointed distributor of Korkers boots into Scandinavia and the UK.

Guideline also strengthened its position in the fly tying market by becoming distributor of FutureFly products, as well as launching a host of new products including travel rods, clothing, luggage and CRS rods.

In late October, the company moved its headquarters from Mölndal to a renovated warehouse and office in Jonsereds, about ten minutes east of Gothenburg and on the banks of the River Säveån.

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Filed In: Fishing Waders & Boots, Flies, Fly Lines, Fly Rods, Product News