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Bulgarian wholesaler and distributor makes most of lockdown

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The new Filstar warehouse is managed by a new software programme that speeds up orders.
↑ The showroom is over two floors and hosts over 13,000 products.

Bulgarian wholesaler and distributor, K&K, owner of the Filstar brand of fishing lines and floats, made the most of the lockdown in its country by completing the move into a new warehouse and its work on an improved website.

The company, which is based in Plovdiv, Bulgaria’s second largest city, said that the decrease in sales provided it with the opportunity complete both tasks successfully.

Tsveti Hristozova, Filstar Sales and Marketing Consultant, told Angling International: “Many fishermen in Bulgaria were prevented from practising their hobby until recently following travel restrictions. This ban was in force for a month and a half and during that period most stores could only operate online, including fishing tackle shops, resulting in a major decrease in sales.

“The new building is situated on land we purchased two years ago and its progress has been supervised from the very beginning of construction. It is two-and-a-half times larger than our previous home and in total covers 2,300 sqm of offices and warehouse space.

“It is managed by a new software programme that helps faster processing of orders. It is also equipped with upgraded racks for storage and includes a showroom on two floors that hosts more than 13,000 different products.”

Hristozova added that the new website – https://filstar.com/en/ – has been designed to include many new features that help both retailers and fishermen enjoy a better experience while shopping.

“Now, business is starting to get back to its normal pace and work at the company is full steam ahead. The owners of Filstar are also very happy and proud that it has managed to keep every one of its workers on full-time throughout the lockdown in Bulgaria.”

The company’s new address is: Building “FilStar”, 28 Tsar Simeon Str BG-4023 Plovdiv Bulgaria.

Filed In: Lines, Product News, Terminal Tackle