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Bug Visor puts Souplefly on map

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Idaho company, Souplefly, showed off its Bug Visor, a clever accessories keeper, at IFTD last week.

Not all the companies at ICAST and IFTD are household names with big budgets and expansive marketing campaigns. Indeed, it is the smaller inventive guys trying to get a foot on the ladder that are in many ways the lifeblood of the show.

Souplefly is one such company. It was launched in 2014 by Mike Kassarjian and got its name from the fact that Mike wanted something that reflected the flexibility of his products. He didn’t like the English word ‘supple’ and decided instead on the softer sounding French version ‘souple.’

The Idaho’s company’s Bug Visor, a clever accessories keeper that can be secured behind a sun visor, hung around the neck or attached to other easy-to-reach locations, quickly put the brand on the map.

The Bug Visor has Velcro patches for attaching bugs, a magnet to hold snips, a gink holder and forceps attachment. It will also take up to three spools of tippet and is designed to accommodate several types of zinger.

When not in use the handy keep-all just folds and clicks together like a wallet. Souplefly also makes the BugVisor Lite and the Sculpin Lanyard.


Tel: +1 208 640 3381



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