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BUFF to donate all profits of new range to disaster aid

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Buff, Inc. has introduced the [AS ONE] collection, which will see 100% of profits go to the American Red Cross, to be used to aid disaster relief.
↑ Special headwear to commemorate those affected by Hurricane Irma is part of the [AS ONE] collection.

A major U.S. manufacturer of fishing headwear is donating all the profits of a new product range to the American Red Cross, to be used for communities affected by natural disasters in 2017.

Buff, Inc., the subsidiary of BUFF®, creator of the original multi-functional performance headgear, has created the [AS ONE] Collection, specifically designed to support the affected areas of Northern and Southern California, Houston, the Florida Keys and Puerto Rica.

Buff, Inc General Manager and Vice President, Shirley Choi Brunetti, said: “[AS ONE] celebrates the strength resilience and unity of affected communities, and thanks to those who provided aid and support. We cannot regain what we have lost, but we can unify and move forward in assisting others in need, showing that the human spirit is unbreakable when we work together and stay strong in the face of adversity.”

Each product is $20 and will be available online at They will be sold through the holidays, with a maximum donation of 25,000.

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