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Briscoe returns to industry with Colmic

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Phil Briscoe has joined Italian manufacturer, Colmic, with a brief to grow the business in the UK.

Well-known UK industry figure Phil Briscoe is set to return to the trade with Italian company Colmic.

His brief is to grow the Colmic business in the UK with the emphasis on poles, rods and accessories and he is in the process of securing a new building.

Briscoe launched Maver UK 24 years ago, but left the Redditch company in May 2016 after a disagreement with Italian owners, Paioli Sport.

He was subsequently approached by Colmic’s General Manager, Andreas Collini. “He flew me over to Italy and we discussed the idea of working together,” Briscoe told Angling International earlier today.

“I have effectively been out of the trade since I left Maver, but I have been keeping up with what has been happening. There are still some fine details to be finalised with Colmic, but I have accepted the role.

“My focus will be on getting the right retailers on board and recruiting the people capable of achieving the targets I will set.”

Colmic was founded in 1978 and is based in Regello, south-east of Florence in northern Italy.

Filed In: Poles, Product News, Rods