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Brands benefit from huge exposure at World Carp Classic

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Russian’s Tretiakov Kiselev (left) and Evgeny Kislev celebrate their victory in the World Carp Classic.

Brands including Flambeau, Dometic, Lowrance, Dynamite Baits, Carp Spirit, Eagle Claw and Reuben Heaton were among sponsors and partners of the latest World Carp Classic that benefited from huge exposure online.

Over the week-long tournament, social media and online streaming secured a global reach of millions that included over four million hits on the event leaderboard, reports organiser Angling Spirit.

The competition, established in 1998, attracted close to 300 anglers from 25 countries to Lac de Madine near Metz in Northern France and produced its first Russian winners.

The event scored a direct reach of 822,769 on its official Facebook page, with more than 579,000 comments and 657,000 video views, added the promoter.

Alexei Tretiakov and Evgeny Kiselev, from Samara, won with three fish for 67kg – then generously announced they would forego the £15,000 first prize. Instead, the money will be donated to Junior Angling and Angling Legacy projects to promote best practice and catch and release.

“This was a great celebration of international sport fishing,” said Ross Honey of Angling Spirit, the tournament founder. “The online media reach has been incredible for the event itself and of course for our sponsors.

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