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Boost as sales of fishing boats rise in US

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NMMA President, Thom Dammrich: “The saltwater category is hot and has seen double-digit growth for three years.”
↑ Ahead of next year's Miami Boat Show, the NMMA has published positive sales news.

Bass boat sales in the US are up 5.3% in 2015, while sales of larger offshore fishing boats are also on the rise after a sharp decline during the recession.

The encouraging figures have been released by the National Marine Manufacturers Association (NMMA) ahead of the Miami Boat Show in February, with the Association predicting an 8% increase in powerboat sales overall for the year.

The trade body also anticipates that sales will continue on the current trajectory and will be back to pre-recession levels by early 2016.

“The saltwater category is hot and has seen double-digit growth for three years. This is due to the growing popularity of the sport coupled with the trend to make what used to be exclusively fishing boats into more versatile family day boats that can also be used for hardcore fishing,” said NMMA President Thom Dammrich.

“The innovation we are seeing in this category is bringing out buyers who want the best of both worlds – an eventful day of fishing and a relaxing cruise with friends and family.”

Sales of other fiberglass outboard boats, including centre console craft, sportfishing boats and flats boats were up 11% and sales of aluminium outboard boats, including all-purpose fishing boats, also rose by 5.8%.

Dammrich, who also serves on the American Sportfishing Association (ASA) board, attributed the year-on-year growth to a steadily improving economy and a flurry of new product ideas. “It’s encouraging to see improved sales across nearly all boat categories as we look to the winter boat show season and the year ahead,” he added.

A special report by Trade Only Today, a B2B print magazine and website which provides news for marine industry professionals, says that, with 70% of purchased boats being used for fishing and half of all fishing being done from a boat, the relationship between the two activities has never been stronger.

“This brings a solid and united message not just to legislators but also to consumers and entities that administer the programmes boaters and anglers use,” it says.

Trade Only Today points to the NMMA’s acquisition of the ASA’s consumer tackle shows as evidence of its intention to get closer to the fishing tackle industry.

This has been reinforced further by the introduction of a Marine Pavilion for manufacturers of boating accessories at next year’s ICAST.

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