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Bass Pro and Cabela’s among most reputable US brands

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Bass Pro Shops and Cabela’s have been named as two of the most trusted brands in the US following a consumer survey.

For the second successive year, US fishing and hunting retail giants, Bass Pro Shops and Cabela’s, have been ranked as two of the most reputable brands in North America for delivering customer service.

Bass Pro moved up the list from 12th last year to rank number three – bettering household named that included Nike, The Disney Store, Ralph Lauren and IKEA, while its partner, Cabela’s, came in at number 17.

Bass Pro Shops acquired its rival, Cabela’s, in 2017 in a deal said to be worth around $5.5 billion.

“We are humbled and truly grateful to be singled out by by consumers as among the very best in America,” said Bass Pro Shops founder Johnny Morris. “This recognition highlights the genuine friendly service our remarkable outfitters provide our customers every day. Beyond offering quality products, exceptional value and a shopping environment unlike any other, our people make the difference and we owe this honour to the collective efforts of our entire team.”

Bass Pro Shops and Cabela’s welcome more than 200 million visitors to its retail and marine centre locations across North America every year. 

As part of the 2019 Retail Reputation Report, Reputation.com’s team analysed more than five million consumer reviews on Google and Facebook, plus other sites, detailing instore shopping experiences for 100 leading retailers across 30,000 locations.

Bass Pro was only beaten by number one, Trader Joe’s, and the LEGO Store.

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