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Bass Pro adds to conservation credentials

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Bob Ziehmer is welcomed to Bass Pro Shops by founder and CEO, Johnny Morris.

Bass Pro Shops has added to its already strong conservation credentials with a major appointment.

The US retail chain has announced that it is expanding its national environment initiatives by taking on Bob Ziehmer as Senior Director of Conservation and Lead Director of the Johnny Morris Foundation.

Ziehmer brings more than 25 years of experience managing significant conservation programmes, ranging from habitat restoration to outdoor education initiatives, at the Missouri Department of Conservation (MDC), where he served as Director for the last six-and-a-half years.

“Bass Pro Shops is excited to welcome one of the foremost conservation leaders in America as we plan to further grow our conservation leadership and impact across the country,” said the company’s founder and CEO, Johnny Morris. “Bob’s many talents and extensive expertise guiding one of the most respected conservation agencies in the nation make him an ideal leader to help us fulfill our conservation mission and inspire more people to enjoy, love and conserve the great outdoors.”

“Bass Pro Shops is doing incredible things for conservation every day,” said Ziehmer. “I am honoured to join committed conservationist Johnny Morris and his team to protect wildlife habitat, connect more people with nature and inspire the next generation of conservation stewards.”

Ziehmer joins two experienced conservation directors – Martin MacDonald and Bob Keck – to guide and expand company-wide conservation programmes.


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