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Bass legend Dave Mercer signs partnership with Abu Garcia and Berkley

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Dave Mercer has signed with the Pure Fishing brands after a long association with Shimano.

Dave Mercer, one of the most recognisable faces in bass fishing, has announced a new partnership with Pure Fishing brands Abu Garcia and Berkley. The popular host of Outdoor Channel’s Facts of Fishing show split from his long-time sponsor Shimano earlier this year.

Mercer began his collaboration with Shimano at the age of 16 and was with them for 27 years. But the company made a corporate decision not to continue supporting the show.

“I have to be honest, I wanted to retire with Shimano,” he said at the time. “But that was not in their plans.”

Revealing his new sponsors on Instagram, Mercer said: “I am so happy to finally announce my partnership with @abugarcia_fishing & @berkleyfishing. Thanks everyone for sticking by me and supporting me during this transition. It took a while to make the choice but I could not be happier with how it all worked out.”

And Mercer, who is also MC of the Bassmaster Classic, wasted no time in singing the praises of his new partners: “I know they are a new sponsor so some of you are going to think I am just saying this, but trust me, the new Abu Garcia Beast is the most comfortable big bait reel I have ever fished! I normally hate big reels because the added weight kills your rod’s feel, but not this one. If you fish big baits you need to test this bad boy out.”

Filed In: Lines, Lures, Product News, Reels, Rods