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Babs Kijewski joins Pure Fishing’s Abu Garcia and Berkley

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Top European angler, Babs Kijewski, this week joined Pure Fishing brands, Abu Garcia and Berkley, after severing her ties with Zebco Europe recently.

After ending her eight-year association with Zebco Europe by mutual consent recently, top European angler, Babs Kijewski, has joined Abu Garcia and Berkley.

Kijewski, who was an ambassador for the German-based company’s Quantum and Black Cat brands, joined the Pure Fishing stable at the beginning of this week.

In a statement, Pure Fishing said: “We are pleased to announce that Berkley and Abu Garcia has entered into a partnership agreement with none other than Babs Kijewski. She needs no introduction and has been fishing for the most diverse species of fish, including predators, for more than 20 years.

“Her broad knowledge and extensive experience in several disciplines of the sport and the large number of countries in which she is known made this choice easy for us. The appointment fits perfectly with our brands and those that are connected to us.”

Filed In: Product News