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Award-winning Ribche aims to build on EFTTEX success

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The new E-Lure from Serbian-based Ribche, is pictured in weight and size versions of 3g and 100g.

An award on its debut at EFTTEX last year has spurred Serbian lure brand Ribche to create a new line of products that incorporate what it describes as technologic innovations.

The company, which was commended in the metal lure category last year for its Flying Fish, will be introducing the E-Lure in Amsterdam. Company owner Borivoje Radich told Angling International: “The recognition of our products by experts at EFTTEX not only instilled within us a great deal of enthusiasm, but also responsibility and gave us the impetus to push forward with research and development into new products.

“The result is the E-Lure which embodies the ‘five Es’ that define and describe our brand – European, Efficiency, Effective, Ecological and Economic.”

Radich added that the E-Lure is made of a special zinc alloy that is lead-free and so environmentally-friendly. All models in the range, weighing from 0.8g to 100g, share the same natural shape to ensure consistent movement in the water whatever style of fishing is being used.

They are said to be effective for salmon, pike, perch and catfish as well as large sea fish. They come in a variety of colours and decorative styles to meet the diverse needs of anglers.


Filed In: Lures, Metal Lures, Product News