Shimano Europe will take over the distribution of Shimano brands in Switzerland from Rapala VMC from July 1st.
The move, announced this afternoon, is the next phase in Shimano’s strategy to handle its own distribution since it split from its 26-year collaboration with Rapala last year.
“With a focus on a customer-centric approach, Shimano has decided to serve fishing tackle retailers on the language split in Switzerland,” said Shimano’s brief statement.
Retailers can register here
The decision on Switzerland is the latest step in Shimano’s strategy to increase focus on retail relationships, an area the company felt it had room for improvement.
The company’s plan will see a restructuring of its network across much of Europe. Changes have already been actioned in several territories, including France, Spain, Portugal and the Nordic region... Continue Reading
Lure brands more used to showing their products at EFTTEX and ICAST are instead taking centre-stage on Tacklestream, the digital platform that showcases new fishing tackle to global trade customers.
“The message to the trade is now clear,” says Tacklestream’s Business Manager, John Watson. “For retailers looking for new lures, Tacklestream is fast becoming the place to visit. For lure brands, it is the safest and fastest option right now for finding new retail accounts.”
Among the brands showcasing their new lures is Tiemco from Japan, an award winner at EFTTEX last year in the Best Metal Lure category. Without the same platform this year following the cancellation of the show, Tiemco has taken to Tacklestream to unveil its new Roberta Swimming Jig. Among other sales guidance, retailers are advised to stress how the weightless swim jig ‘completely changes shallow water game fishing’.
Headbanger, the innovative lure brand from Sweden, has been a regular at EFTTEX and ICAST for the past three years. Its latest creation is the Headbanger RockerHead which promises to take creature bait fishing ‘to the next level’ thanks to the erratic movements it produces in the water. For proof, Headbanger has produced a remarkable video showing the RockerHead in action. It’s available to view on Tacklestream now.
Another show regular in Europe and the USA, stretching back many more years, is Gillies from Australia. Tacklestream is currently..Continue Reading
Have you taken advantage of Tacklestream yet? The new digital product showcase is open to all brands around the world that are seeking fast and sustained access to retailers and distributors in new markets.
Among the latest additions to the site are the new strong-yet-light Fenwick World Class rods, Shimano’s affordable SLX DC Baitcasting reels, new rods and reels from Singapore’s Pioneer brand, and an ingenueous gadget for fly fishermen from the UK’s Magnet-Ique.
Says Tacklesteam Business Manager John Watson: “It’s true that Tacklestream’s listings format is perfect for major brands because each product in a range can be showcased individually and its benefits explained to retailers.
“But Tacklestream is also ideal for smaller brands looking to build awareness and find new customers. Retailers who visit the site to view products from well-known brands are also seeing new tackle from brands they may never have considered before.
“And because every product is given equal space on the site it means new tackle from lesser-known brands is sitting right alongside products from the likes of Shimano and Pure Fishing.
‘We update the site constantly, moving new products to the top of the listings, so if you have a great product you have every possibility of catching the eye of retailers and converting them into new customers.”
The Fenwick World Class rods are made with 3M Powerlux..Continue Reading
Major new launches from Rapala, Shimano and Daiwa are the latest additions to the Tacklestream digital platform and are available to view now alongside many more products from global brands.
Tacklestream is the new online platform from the makers of Angling International and is designed to connect global brands with retailers and other B2B customers. If you have not already registered to view the tackle showcased on the site remember it is free, quick and open to all those working in fishing tackle retail and at tackle brands and other associated businesses.
Register now to view Rapala’s new Rap-V Blade, which will enter the market as Rapala’s ‘most versatile lure yet’. Rapala adds that retailers can maximise sales by reminding customers that the ‘V’ stands for versatile and the Rap-V is the perfect hybrid lure that combines the best of a lipless crankbait with a blade bait.
Also featured on the Tacklestream homepage are the Intenza Casting Rods from Shimano. Retailers selling to bass anglers should stress the new G-Alpha Grip on the split-grip handles, says Shimano. It offers extra comfort, control and great looks. The range is made up of 15 models for extra sales power in-store.
New from Daiwa is the Luvias LT, a reel that promises to ‘keep on spinning’ without any special maintenance and which offers unmatched water resistance. How’s that for a simple sales pitch..Continue Reading
Dick’s Sporting Goods, which has around 10% of the fishing retail market in the US, yesterday posted its best comparable figures since 2016.
Same store sales were up 3.2% as second quarter net sales rose almost 3.8% to $2.3 billion. A 21% increase in digital sales represented 12% of total sales for the quarter.
Operating income fell 4.6% as growth in selling and administrative expenses outpaced gross profit growth. Net income fell 5.7% to $112.5 million.
Dick’s has been investing in omnichannel growth over the past 12 months. The company has opened up two new e-commerce fulfillment centres to provide faster and more reliable delivery.
Chief Executive Edward Stack said the performance was driven by increases in average ticket products, as well as solid results from hard line merchandise, apparel and footwear.
Following the Q2 results, Dick’s has lifted profit estimates for the full fiscal year and expects a comparable increase in low single digits after a 3.1% decline last year. The estimate takes into account new tariff increases.
Dick’s, which has been impacted by its policy to reduce gun sales, is continuing to review its hunting business, including at its Field & Stream stores which specialise in fishing and the outdoors.
Dick’s is the largest sporting goods specialist retailer in the US, with more than 800 stores. However, it faces increasing competition from mass retailers like Amazon, where fishing is a..Continue Reading
Here’s the JM Gillies sales team celebrating the company’s seven awards at the AFTA show for the various international brands they represent in the Australian market. The wins included two for Sage in the fly rod and fly reel categories and victory for RIO in the fly line category.
MD Pat Levy told Angling International: “The fishing trade here in Australia (and in Europe) has been pretty tough over the last 12 months, but if you have good brands and new products to show retailers you can get them back on the road again. We’re looking forward to a great 2019/20.”
The Gillies roll-call of winners was completed by Plano (tackle management), Gorilla Grip gloves (clothing accessory), the Spy Point camera (outdoor product) and Fins Fighter (fishing line).
During the show, it was announced that Michael Starkey, Director of Frogleys Offshore, had been elected as President of the AFTA Committee, replacing long-serving Colin Tannahill, of Shimano. The full line-up includes: Michael Starkey, Frogleys Offshore (President), Damian Kerves, Rapala (Vice President), Billy Parsons, JM Gillies (Treasurer), Mitch Birt, Pure Fishing (Secretary), Colin Tannahill, Shimano (Past President), Chris Baty, Compleat Angler Melbourne and Geelong (Committee member), Michael Wassman, BCF (Committee member) and Stephen Morgan, Fishing Monthly magazine (Committee member).
The full list of show winners includes:
John Dunphy Award For Innovation
Winner: Wilson Fishing, Mustad Ink Vader
Runner-up: Barambah Lures, Lure Fastening System
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