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Atle Hakonsen appointed Sonik Sports European MD

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Atle Hakonsen has been appointed European Managing Director of Sonik Sports.

UK-based fishing tackle company Sonik Sports has appointed Atle Hakonsen as its European Managing Director to spearhead its growth in the region.

Boasting a wealth of global experience in the fishing tackle industry, Hakonsen has previously worked as Global Vice President of Sales & Marketing at O. Mustad & Son and Norway Country Manager for Svendsen Sport.

He is also a keen carp angler, making him the perfect choice to grow sales and market penetration in Europe, says Sonik.

“I first met Atle back in 2004 when he was Norway Territory Manager at Fairpoint Outdoors,” said Sonik Sports founder and Commercial Director, Ian McCormack. “To be able to link up with him again now is a real pleasure and I am certain he will make a huge difference to our export business going forward.”

Hakonsen officially took on his new role at the beginning of this month and is based in Holland, where Sonik plan to have a European hub.

“I see great potential for Sonik in many European territories as the brand has become well established in the UK over the last decade,” said Hakonsen. “Synonymous with quality and great value for money, the brand is ideally positioned to appeal to anglers across the world who are looking for performance-led tackle that is well designed, looks good and is within reach of the budget of most anglers.”

Filed In: Large Accessories, Product News, Reels, Rods