ASA reveals details of ICAST 2020 digital show
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The American Sportfishing Association (ASA), producer of the ICAST trade show, has revealed details of the virtual event that will replace the conventional show this July.
The transition from conventional showfloor to a 24/7 virtual experience means that ICAST, already the world’s largest trade show, will reach a larger audience than ever before. Forced by COVID-19 to cancel the show at the Orange County Convention Center in Orlando, the ASA is committed to delivering ‘an engaging, interactive online trade show experience’ for exhibitors and attendees between July 13th to 17th, which is when the physical ICAST would have taken place.
The show will offer virtual ‘booths’ where exhibitors can showcase their products and services, host virtual press conferences, schedule live and on-demand product demonstrations, set up virtual meetings with buyers and media and engage in live chat.
ICAST Online will also include the popular New Product Showcase voting and awards. New for this year, verified buyers and media will vote through a password-protected portal.
Both public and password-activated access will be offered to different sections of the show experience, such as the online FLW ICAST Cup Bass Fishing Tournament and an interactive scavenger hunt. Also featured will be business education seminars and other interactive events for buyers, media and the angling public.
During ICAST week, ASA will host several conservation-related events to engage the recreational fishing audience, providing information on the nation’s conservation efforts and critical needs for the future.
Also available will be seminars, interviews and presentations that focus on the needs of small businesses, in particular independent retailers.
“With ICAST Online, the ASA will continue to bring people and products together,” said ASA President Glenn Hughes. “This July, retail buyers, media and all show attendees will connect with product experts, manufacturing sales teams and other industry professionals to see and learn about the latest products in the fishing industry, as well as engage on issues that matter most to our industry – all online from their home or office.
“Now, more than ever, it’s crucial that we continue to meet the needs of our angling customers. Working with our show production partners, we’re able to offer this virtual experience in an innovative 24/7 format which will have an impact across the global sportfishing industry not just during ICAST week, but long after the show is over.”
Buyers and media who registered in 2017, 2018 and 2019 will be automatically registered for the 2020 show with access to MyShowPlanner.
“The MyShowPlanner combines planning and logistics into one easy-to-use tool,” said Trade Show and Membership Vice President Blake Swango. “By creating their show account, attendees can add exhibitors and products as well as save appointments, sessions and demos to a personalised calendar. We see a huge opportunity to connect our member exhibitors with more buyers.”