Ardent Tackle signs sales and marketing deal with D-Funk
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Contec Inc., the manufacturer of the D-Funk brand, has announced a multi-year agreement with Ardent Tackle for the marketing of its products.
The deal gives Ardent sales and marketing responsibility for the wipes and sprays brand, which includes Fish-D-Funk, Cooler D-Funk, Gear D-Funk, Boat D-Funk and D-Funk Reel Performance.
Contec, based in Spartanburg, South Carolina, introduced its odour-eliminating wipes five years ago and has gone on to develop more than 20 products.
“We are pleased to move forward with Ardent in the fishing and other recreational markets,” said Contec President and CEO, Avi Lawrence. “Ardent has successfully grown its own brands with North America’s largest sporting goods retailers, in addition to growing sales in Europe and Asia.
“It understands the tremendous growth potential of the D-Funk product line.”
Ardent President and CEO, Michael Brooks, said the deal would benefit retail customers and was in line with his company’s focus to grow the tackle industry segment. Ardent, headquartered in Macon, Missouri, manufactures and markets rods, reels, line, tools and tackle maintenance products.