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Appointment provides insight into kayak company’s strategy

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The appointment of Jameson Redding will see Jackson Kayak move into ‘incredible’ new directions, says the Tennessee-based company.

The hiring of a fishing development lead at Jackson Kayaks provides some insight into the US company’s future plans for the market.

The new position has been filled by Jameson Redding, who has extensive experience in R&D feedback to manufacturers. He will coordinate consumer and team feedback with product design and control management.

“Fishing will see the involvement of many top names in kayak angling, lead by Jameson, and resulting in incredible new directions and improvements,” said the Tennessee company.

Jameson’s role is to ensure product design meets consumer demand and that dealers’ needs are met in all marketplaces. He has previously worked with brands including Torqeedo, NRS, Bending Branches, Batson Enterprises and ZMan.

His experience in collecting market data, listening to the needs of customers and understanding of the design-to-production process makes him ideal for the position, said the company.

As a result, Jackson anticipates more focus on product development planning, concept work, prototyping, testing and partnerships in manufacturing.

“This past year Jackson has seen growth management exercises that have resulted in policies more focused on product versus projects outside the manufacturing realm.” stated James McBeath, Jackson’s Marketing Director. 

“Our process review and budgeting exercises have all of Jackson focused on building the best products in the marketplace, nothing else.  Jameson comes in to ensure that 2021 sees a whole new Jackson on many levels for our fishing customer.”

Jameson said he sees his main priority as making the right decisions about what consumers want. “We will no longer be making decisions in a bubble, but involving all stakeholders. I get to be the voice of the community for Jackson.”

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