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Anything Possible Brands appoints new COO

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John Morlan, formerly with Pure Fishing and Johnson Outdoors, has joined Anything Possible Brands as its Chief Operating Officer.

John Morlan, formerly with Pure Fishing, Johnson Outdoors and Vista Outdoors, has joined Anything Possible Brands as its Chief Operating Officer.

An avid angler and hunter, Morlan joined the Ozark, Missouri, company, owner of the Steinhauser, Kid Casters, Perfection Lures and ProFishiency brands, at the beginning of the month. He will oversee all operations, including sourcing, supply chain and distribution.

“The fishing industry needs innovation to grow and expand the market,” said Morlan.”Built on innovation and perspiration, Anything Possible Brands has grown rapidly through product design and marketing. I am thrilled to join the group and help drive innovation and growth in fishing.”

“John is a high calibre talent with decades of experience within our sector,” said Ralph Duda III, Anything Possible Brands Chief Executive Officer. “I am happy to have him on our team.”

Filed In: Product News