A US subsidiary has been set up to sell the award-winning Airrus rod brand in North America. The new company,..
US brand G.Loomis has introduced a new scheme for retailers designed to increase sampling and sales of its rods. The ‘Guaranteed Love’ programme enables participating shops to offer their customers a trial period on all G.Loomis rod series. Consumers can buy any G.Loomis rod – spinning, casting or fly..
New Zealand manufacturer, Swift Fly Fishing, is giving its customers the opportunity to build their own rods from components..
A new range of predator rods from European brand, Spro, combines a revolutionary blank design with the latest MicroWave..
Top US rod builder, St Croix, says that it combined the talents of its engineers and the know-how of..
It’s 10 years since Kistler introduced the Helium LTA (Lighter Than Air) range of rods. Now, to mark that..