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G.Loomis offers money back after 30-day rod trial

US brand G.Loomis has introduced a new scheme for retailers designed to increase sampling and sales of its rods. The ‘Guaranteed Love’ programme enables participating shops to offer their customers a trial period on all G.Loomis rod series. Consumers can buy any G.Loomis rod – spinning, casting or fly..

Rod brand Airrus sets up US subsidiary to boost sales

A US subsidiary has been set up to sell the award-winning Airrus rod brand in North America. The new company,..

New Zealand rod builder promises new business model

New Zealand manufacturer, Swift Fly Fishing, is giving its customers the opportunity to build their own rods from components..

New Spro predator rods get MicroWave guides

A new range of predator rods from European brand, Spro, combines a revolutionary blank design with the latest MicroWave..

St Croix introduces Avid Carp rod series

Top US rod builder, St Croix, says that it combined the talents of its engineers and the know-how of..

Kistler marks anniversary with new launch

It’s 10 years since Kistler introduced the Helium LTA (Lighter Than Air) range of rods. Now, to mark that..