EFTTEX Awards 2017
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Shimano Europe MD reveals new EMEA sales and marketing plans

Shimano Europe is to set up its own fishing tackle branches in Europe following the announcement earlier this year that exclusive agreements between the company and Rapala VMC Group are to be terminated*. “This week we announced the first news on the set-up for France/Switzerland and Spain/Portugal,” said a statement..

Forristall takes over leadership reigns at St. Croix

Award-winning US rod manufacturer St. Croix has appointed industry veteran Scott Forristall as its new President and CEO. He has..

Milestones for Pure Fishing and Wiley X at show awards

Four wins for a rejuvenated Pure Fishing and a third success in a row for protective eyewear brand, Wiley..

GUIDE FLY FISHING partners with RISE CREATIVE STUDIO

GUIDE FLY FISHING, the UK's largest distributor of fly fishing tackle, has announced a partnership with a creative agency..

Daiwa set to launch a feeder fishing brand at EFTTEX

Tackle giant, Daiwa, is launching a new sub-brand – N'ZON -  to cater for the fast growing feeder..

Award-winning TFO to introduce new products to Europe

Temple Fork Outfitters (TFO), which made its EFTTEX debut last year in Amsterdam, arrives in Brussels this week with..