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MORE GREAT VIDEO FROM LOOP: the Opti River rod in action in Canada

Loop is back. The Swedish fly fishing company’s struggles have been well documented, but it now has new financial backing and there’s a renewed air of confidence amongst the team and the new owners. Just look at this video of the Opti River single-handed rod being put through its paces..

VIEW VIDEO HERE: Loop enters new era with Cross S1 fly rod series

Loop says the new Cross S1 fly rod series is ‘the single most important revolution to occur in fly..


US fly fishing specialist, Ross, has expanded its popular RX rod series to offer four new larger weights. The..

Sage Bass II series launched for warm water species

Sage Bass II Rods - Fishing Product News

The new Bass II series of rods from Sage is..

Sage adapts Konnetic technology to create new ESN rod for nymph fishing

Sage Manufacturing Konnetic Fly Fishing Rods - Rod & Reel News

Sage Manufacturing has developed a new category of fly rod using Konnetic™ technology. The ESN (European Style Nymph) has been..

Hardy Zenith One-Piece causing a sensation in the USA

Hardy's Zenith One-Piece Fly Fishing Rod - Angling Rods News

Hardy North America had its usual strong presence at last week’s IFTD show in New Orleans and the company’s..