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Supplier aims to breathe life into struggling UK sector

A major supplier of fly fishing tackle in the UK is hiring an army of ‘pro-influencers’ to revive a stagnant market and drive anglers to tackle shops.

GUIDE Flyfishing, which represents some of the top selling international brands, has embarked on a strategy aimed..

Magnificent seven for JM Gillies at Australian show

Here’s the JM Gillies sales team celebrating the company’s seven awards at the AFTA show for the..

Fly fishing industry joins A Day for Bristol Bay fundraiser

The fly fishing community is being urged to come together and show its solidarity in the fight..

Milestones for Pure Fishing and Wiley X at show awards

Four wins for a rejuvenated Pure Fishing and a third success in a row for protective eyewear brand, Wiley..

GUIDE FLY FISHING partners with RISE CREATIVE STUDIO

GUIDE FLY FISHING, the UK's largest distributor of fly fishing tackle, has announced a partnership with a creative agency..

Award-winning TFO to introduce new products to Europe

Temple Fork Outfitters (TFO), which made its EFTTEX debut last year in Amsterdam, arrives in Brussels this week with..