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SAGE Fly Fishing takes top award at IFTD show

SAGE Fly Fishing was crowned Best of Show in the IFTD New Product Awards on day two of the show in Orlando, Florida. The full list of winners were:

  • Men’s Waders: Simms Fishing Products — Headwater Pro Waders
  • Women’s Waders: Hodgman — Women’s H4 Wader
  • Wading Boots: Simms Fishing Products..

US fly fishing equipment market worth over $850m in 2015

The US fly fishing equipment market was worth over $850 million dollars last year. That is the findings of a..

Cricket legend opens Pure Fishing UK museum and store

One of Hardy’s most famous customers – and a legend in world cricket – opened Pure Fishing’s newly refurbished..

‘Goodbye’ and ‘hello’ at Pure Fishing

It was a case of ‘goodbye’ and ‘hello’ from Pure Fishing’s Cat McGinty and Al Cross at last week’s..

Applications open for 2017 Fly Fishing Show

Following a record-breaking series of events last year, applications are open to new and returning companies for the 2017..

Winston Rod Company acquisition adds reels to portfolio

Winston Rod Company, one of the world’s leading manufacturers of fly rods, has increased it product portfolio with a..