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VIEW VIDEO HERE: How to sell the new Shimano Aernos FA

Here’s a masterclass in selling a mid-price reel to your customers, courtesy of Shimano Australia. The new Shimano Aernos FA is the latest launch in Shimano’s P4 series, which is designed to pack as much tech as possible into mid-price reels. The Aernos FA is already hitting dealer shelves around..

Zebco micro-site reveals the secrets of the new Quantum Exo PT reels

Retailers preparing for the January on-sale date of the new Quantum Exo PT reels are being directed to a..

Revolutionary Ardent Edge series ready to go on sale

Ardent, the reel manufacturer which proudly proclaims that all its freshwater baitcasting reels are made in the USA, is..

VIEW VIDEO HERE: New teaser movie for Wychwood Solace 10 ACS reel

Wychwood Solace 10 ACS Reel - Angling Product Videos

Wychwood is cranking up interest in its new Solace 10 ACS reel with the release of a..

Abel Spey and Abel Switch Reels launched with classical looks

Abel Spey & Abel Switch Reels - Fishing Product News

To meet the demands of steelhead, salmon and other big water anglers using Spey-rod catching techniques, Abel has designed..

Major launch news: dramatic facelift for Shimano Big Baitrunner LC

Shimano Big Baitrunner PR / LC - Reels Product News

Shimano’s iconic Big Baitrunner LC reel has been given a dramatic facelift. The reel has been one of the company’s..