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Mayfly Outdoors promotes Baker to President and CEO

Mayfly Outdoors, the parent company of Abel Reels, Ross Reels and Airflo, has promoted Craig Baker to President and CEO. 

SGB Update reports that Baker, Mayfly’s VP of Business Development since 2015, will assume the role effective immediately.

Prior to Mayfly,..

AFFTA fundraiser for Bristol Bay raises over $100,000

An event spearheaded by the American Fly Fishing Trade Association (AFFTA) to raise funds in the fight..

Pure Fishing man crowned World Fly Fishing champion

Howard Croston, Hardy product guru and manager and captain of the England fly fishing team, led from..

Mayfly Outdoors acquires Airflo Fishing

Award-winning US-based Mayfly Outdoors, owner of the Ross Reels and Abel fly reel brands, has acquired the..

Pure Fishing makes appointments on each side of the Atlantic

Pure Fishing, the world’s largest supplier of fishing tackle, has announced two major appointments on both sides..

Flymen Fishing debuts Shilton Reels at IFTD

A renowned South African fly reel manufacturer has signed a distribution agreement that will see its products..