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Coronavirus: AFFTA welcomes passing of CARES Act

The body that represents the fly fishing industry in the US has welcomed legislation aimed at protecting Americans and the country’s economy through the COVID-19 crisis.

The American Fly Fishing Trade Association (AFFTA) says it is ‘excited’ to support the Coronavirus Aid, Relief and..

Mayfly Outdoors promotes Baker to President and CEO

Mayfly Outdoors, the parent company of Abel Reels, Ross Reels and Airflo, has promoted Craig Baker to..

AFFTA fundraiser for Bristol Bay raises over $100,000

An event spearheaded by the American Fly Fishing Trade Association (AFFTA) to raise funds in the fight..

Pure Fishing man crowned World Fly Fishing champion

Howard Croston, Hardy product guru and manager and captain of the England fly fishing team, led from..

Mayfly Outdoors acquires Airflo Fishing

Award-winning US-based Mayfly Outdoors, owner of the Ross Reels and Abel fly reel brands, has acquired the..

Pure Fishing makes appointments on each side of the Atlantic

Pure Fishing, the world’s largest supplier of fishing tackle, has announced two major appointments on both sides..