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Shimano Europe will take direct control in Switzerland this week

Shimano Europe will take over the distribution of Shimano brands in Switzerland from Rapala VMC from July 1st.

The move, announced this afternoon, is the next phase in Shimano’s strategy to handle its own distribution since it split from its 26-year collaboration with Rapala..

Dennett Outdoor looking forward to Shimano UK cooperation

Dennett Outdoor is looking forward to growing Shimano UK’s customer base after securing an exclusive agreement with..

Fly Fishing Show launches YouTube channel to aid COVID-19 victims

THE Fly Fishing Show, organiser of events across the US, has launched a YouTube channel that will..

Tacklestream working for emerging brands alongside major global names

Have you taken advantage of Tacklestream yet? The new digital product showcase is open to..

New launches from Rapala, Shimano and Daiwa added to Tacklestream site

Major new launches from Rapala, Shimano and Daiwa are the latest additions to the Tacklestream digital platform..

Shimano Europe appoints new interim fishing division MD

Shimano Europe has announced significant changes at senior management level.

Akira Koshimizu has been..