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ICAST award winner hires marketing expert

ICAST 2013 award winner, 13 Fishing, has hired one of the industry’s top marketing companies to promote its gear. Based in Tampa, Florida, 13 Fishing caught the attention of the media last year when it won the combo category in the New Product Showcase at ICAST in Las..

Pacific Eagle targets Europe at EFTTEX

EFTTEX newcomer, Taiwan-based Pacific Eagle, is an OEM company that has been operating in the fishing apparel market for..

Rapala VMC strengthens Indonesian operation

Rapala VMC Singapore Pte Ltd and the company’s new production facility in Batam, Indonesia, has been strengthened by the..

Mustad hooks up with Fishhound to reach out to US anglers

Mustad has entered into a strategic partnership that will see it use the largest word-of-mouth marketing platform in the..

Rapala reports ‘challenging’ start to 2014

Rapala VMC has reported a ‘challenging’ start to 2014, revealing that both net sales and operating profit were down..

Shimano begins year with 20% sales increase

Shimano has continued its upward trend in fishing tackle sales and reported an increase of more than 20% for..