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Mystic’s European agent strikes UK distribution deal

Austrian distributor Hurch and UK fly company Dragon Tackle International took advantage of their neighbouring booths at EFTTEX to reach a new business agreement. Hurch took on the distribution of US brand Mystic Fly Rods earlier this year and, following fruitful discussions in Brussels, has appointed Dragon owner Terry Clease..

Fly show organiser promotes 10th anniversary event

The organiser of Europe’s biggest fly fishing show was at EFTTEX to promote next year’s 10th anniversary event and..

AFTTA to hold first Dealer Summit

The American Fly Fishing Trade Association (AFFTA) is to hold its first ever Dealer Summit this year. The three-day event..

ASA honours former US President

Top representatives from North America’s sportfishing industry and conservation leaders met with former President George H.W. Bush to honour..

Boone Bait announces first-ever deals in Egypt and Tunisia

Boone Bait owner Peter Foley may have missed EFTTEX for the first time, but the saltwater lure company’s business..

Award-winning MicroWave Guide System comes to the carp market

The American Tackle Company is stepping up the introduction of its multi award-winning MicroWave Guide System into other angling..