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PRADCO Outdoor Brands adds Norman Lures to portfolio

PRADCO Outdoor Brands, one of North America’s leading manufacturers of fishing and hunting brands, has acquired the legendary Norman Lures. Dick and Holly Nethers have owned Norman for the last 18 years and will remain involved in a consulting capacity. Under their leadership, Norman has continued a legacy of innovation..

PRADCO Outdoor Brands acquires Norman Lures

PRADCO Outdoor Brands, a leading manufacturer and marketer of fishing and hunting brands and products, has acquired legendary fishing..

VIDEO: Savage Gear Panic Prey V2

Savage Gear Product Manager, Mads Grosell, says he had some great fun fine-tuning and testing the new and improved..

VIDEO: Pro Glow Pro Series Slender Spoons

Working on the premise that a lure with luminescence will catch more fish than one without, Custom Jigs &..

VIDEO: Savage Gear 3D Sardine

Watch the 3D Sardine from Svendsen Sport brand, Savage Gear, in action. Now in stock, the lure is based on..

Westin appoints sales rep in Poland

Danish tackle manufacturer Westin has continued its expansion across Europe with the appointment of a sales representative in Poland. The..