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American Baitworks acquires iconic lure brands

American Baitworks has continued its growth strategy with the acquisition of two iconic US lure brands. The Ocean Springs, Mississippi-based business has added the Southern Lure Company, owner of the Scum Frog and Bass Rat brands, to its ranks. Earlier this year American Baitworks’ parent company, Fingle Flagen Group (FFG),..

Shimano unveils spring 2019 launches in Knoxville

The Bassmaster Classic Expo has established itself as a major launchpad for new bass fishing tackle and this year’s..

Strike King aims to create a storm with Thunder Cricket

Top lure brand Strike King will be looking to create a storm at the Bassmaster with its all-new Thunder..

Relix owner wins three China Fish awards for second year

Indonesian company, PT Central Sarana Pancing, owner of the Relix, CarpLinq and CatLinq brands, won three awards for the..

Daiwa and Shimano to launch new reels at Nantes show

Daiwa and Shimano are two of the powerhouses of fishing who will be unveiling major new launches at Europe’s..

Rapala reports sales growth across all global markets

Rapala VMC Corporation has reported a strong set of figures for 2018 with organic sales growth of 7% compared..