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Yakima Bait Company unveils Kokanee Magic at ICAST

Among the new product launches on the Yakima Bait Company booth at ICAST was a new spinner specifically for catching land-locked salmon (commonly referred to as Kokanee). The all-new, two-hooked Kokanee Magic™ is designed after Yakima Bait’s popular Silver Magic™ trolling spinner and features two blood-red single hooks snelled in..

Mann’s Bait Company goes deeper with Big 4-0 crankbait

Mann’s Bait has combined the experience gained through its long history with a propensity for coming up with new..

Rand joins Salmo as Fox shapes future strategy

Fox International has appointed Matt Rand as Brand Manager of Salmo, the hard lure company it acquired five weeks..

Mack Lures hails ‘monumental’ acquisition

Shasta Tackle Company, the Californian manufacturer of custom trout, kokanee and salmon lures, has been acquired by Mack’s Lure..

Hagler named as Southern Plastics President

Southern Plastics, one of the world’s largest producers of OEM soft plastic lures, has a new President. Lisa Hagler, Vice..

American Tackle debuts Wake and JigSkinz at ICAST

American Tackle’s new business partnerships were on full display at the world’s biggest trade show. The company, which announced its..