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VIDEO: Northland Tackle Bro Bling Jig

A flamboyant performer with enough glitz, glitter and showmanship to make Liberace look like a wallflower. That’s how Northland Tackle describes its new Bro Bling Jig, a lure designed to attract jumbo panfish, walleye and other species as it glides, flickers and flashes it way through the water. It is the..

Rapala goes direct to Austrian retailers

Rapala VMC Corporation has announced that its products will be distributed to Austrian retailers by the Rapala France distribution..

Name change sparks upturn for Daddy Mac Lures

A change of name sparked a dramatic upturn in business for Daddy Mac Lures, a Massachusetts manufacturer making its..

Mann’s Bait adds new twist to Mojo-style rigs

Mann’s Bait Company has added a new twist to saltwater Mojo-style rigs with the introduction of the Mann-Jo. New for..

Halco Tackle adds Flick Stick to Madeyes range

The Madeyes Flick Stick soft plastic lure from Australian manufacturer, Halco Tackle, can withstand repeated strikes because it is..

VIDEO: Northland Fishing Tackle Skeleton Minnow

Northland Fishing Tackle, the Minnesota manufacturer of jigs and other lures, has added to its popular Impulse line-up of..