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Daiwa to target lure anglers with PROREX range

Daiwa is set to launch PROREX at EFTTEX – a ‘monster’ range for the predator lure angler. Over the last year the company’s development teams have been concentrating on a large range of high performance reels, rods, lures and accessories designed to serve the wide and varied techniques employed by..

EFTTEX: Danny the Duck set to be a real show stopper

Westin’s biggest product launch of the year – Danny the Duck – is set to be its star turn..

Riot Baits introduces RS1 ‘American workhorse’ spinnerbait

Riot Baits, the fast-growing American tackle brand, has expanded its product line with the introduction of the RS1 'American..

Sakura unveils new English language site

Lure fishing brand Sakura has announced the launch of an English version of its website. The slick site contains information..

EFTTEX: Lucky John and Norfin eye European expansion

Lucky John Europe, a subsidiary of the well known Latvian-based Salmo Group, will be exhibiting at EFTTEX as it..

Phantom Lures bolsters muskie line-up

Phantom Lures, widely known for its design and manufacture of tournament-winning baits, has bolstered its muskie line-up with the..