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Northland sets sights on Scandinavian market

US ice fishing brand Northland Tackle is targeting the Scandinavian market following a visit to EFTTEX. The company is looking to expand its reach globally after a period during which it ‘reconstructed’ the way it did business. Eric Naig, Vice President of Sales & Marketing, visited the show for the..

Westin secures sales deal with Big Rock Sports

Leading European bait manufacturer, Westin, has secured a major deal to have its products sold across the US and..

American Tackle acclaims ‘perfect match’ for distributor

Fast-growing American Tackle has described its distribution agreement with Scandinavian lure brand Wake Fishing as the ‘perfect match’ for..

‘Goodbye’ and ‘hello’ at Pure Fishing

It was a case of ‘goodbye’ and ‘hello’ from Pure Fishing’s Cat McGinty and Al Cross at last week’s..

New Svendsen manager: our brands reflect the passion of EFTTEX

The new Marketing Manager for Svendsen Sport and D.A.M. made his bow at EFTTEX and praised the passion of..

American Tackle agrees global marketing deal

On the eve of EFTTEX, American Tackle announced that it had reached a distribution agreement to market a product..