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Westin secures sales deal with Big Rock Sports

Leading European bait manufacturer, Westin, has secured a major deal to have its products sold across the US and Canada by one of the region’s leading distributors of fishing tackle, Big Rock Sports, which supplies outdoor sporting goods from over 1,200 manufacturers to more than 15,000 retailers, has agreed an..

American Tackle acclaims ‘perfect match’ for distributor

Fast-growing American Tackle has described its distribution agreement with Scandinavian lure brand Wake Fishing as the ‘perfect match’ for..

‘Goodbye’ and ‘hello’ at Pure Fishing

It was a case of ‘goodbye’ and ‘hello’ from Pure Fishing’s Cat McGinty and Al Cross at last week’s..

New Svendsen manager: our brands reflect the passion of EFTTEX

The new Marketing Manager for Svendsen Sport and D.A.M. made his bow at EFTTEX and praised the passion of..

American Tackle agrees global marketing deal

On the eve of EFTTEX, American Tackle announced that it had reached a distribution agreement to market a product..

Daiwa to target lure anglers with PROREX range

Daiwa is set to launch PROREX at EFTTEX – a ‘monster’ range for the predator lure angler. Over the last..