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Tuna Tails to be rebranded following AFW partnership

Tuna Tails, the US-based manufacturer of big game skirts, is set for a rebranding exercise following the transfer of its sales, marketing and distribution activities to American Fishing Wire (AFW), owner of the HI-SEAS and C & H Lures brands. The company offers a complete range of US-made Octopus, Cone,..

Top brands team up with new subscription box service

A new US-based company opened for business this month offering bass fishing baits to subscribers based on where they..

PRADCO-Fishing appoints Director of Purchasing

PRADCO-Fishing, the owner of some of the most recognisable lure brands in the world, has appointed Derek Hu as..

Fears allayed as Sportfiskemässan sets another record

The attendance record tumbled for the second year running at Sweden’s top recreational fishing consumer show. Last year’s Sportfiskemässan attracted a..

Zebco Europe’s Quantum introduces street fishing range

Zebco Europe has entered the street fishing sector with a new product range from its Quantum brand called ‘4street’. “The..

Rapala VMC re-elects d’Alançon as Board Chairman

Louis Audemard d’Alançon was re-elected as Rapala VMC Board Chairman when the company met for its Annual General Meeting..