Southern Plastics, one of the world’s largest producers of OEM soft plastic lures, has a new President. Lisa Hagler, Vice..
Shasta Tackle Company, the Californian manufacturer of custom trout, kokanee and salmon lures, has been acquired by Mack’s Lure Inc. Mack’s owner and President, Bob Schmidt, said the move was ‘monumental’ for his company, increasing its share in several markets, and kokanee in particular. Shasta Tackle will be operated, manufactured and..
American Tackle’s new business partnerships were on full display at the world’s biggest trade show. The company, which announced its..
ICAST award-winner Savage Gear USA has secured one of the biggest ever single orders in its history in the..
It was a night to remember for the Johnson Outdoors brands as the group took four awards in the..
For years, the Zander Shad has been one of Matzuo America's most popular and effective baits. This all-purpose jerkbait..