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New Rapala lure manufacturing role for Arto Nygren

Rapala VMC Corporation has announced the appointment of Arto Nygren as Executive Vice President, Lure Manufacturing. He will also become a member of the Executive Committee. Both appointments come into effect as of January 1st next year. Nygren has worked for the Rapala group since 1990 and is currently heading its..

Newell Brands wields axe as jobs go at Pure Fishing

Newell Brands has started to make major changes at Pure Fishing, including the dismissal of 30 members of its..

AFL star joins Gillies Young Guns initiative

Australian fishing tackle manufacturer and distributor, J.M. Gillies, has bolstered its Gillies Young Guns (GYG) programme with the appointment..

Quantum Yolo Pike Shad makes instant impression

When Freddy Harbort and the Quantum team were challenged with originating a lure that would work in as many..

J.M. Gillies Classic 120 available in Ghost finish

J.M. Gillies says that the Classic 120 is Australia’s number one Barra lure and it  is now available in..

Strike King agrees deal in growing kayak fishing sector

Prominent US brand Strike King has announced a partnership with Orion Coolers and its parent company, Jackson Kayak, to..