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Revamped Odin Lure Company back with new line-up

The Odin Lure Company, formerly known as the Ozzie Jig, has re-entered the fishing market with a name change, new and larger US-based manufacturing facilities and a revamped product line-up. Backed by a new management team in Hudson, New Hampshire, the company will offer a variety of salt and freshwater..

Bass legend Dave Mercer signs partnership with Abu Garcia and Berkley

Dave Mercer, one of the most recognisable faces in bass fishing, has announced a new partnership with Pure Fishing..

Florida’s Fishbites is fighting for worldwide sales

Florida lure brand Fishbites scored a knockout at last month’s ICAST when it introduced its new Fight Club soft..

Pure Fishing brands prove their power at Australian awards

Pure Fishing collected three awards at last week’s Australia Fishing Trade Association (AFTA) Show awards at the Gold Coast..

Rapala VMC turnaround strategy yields positive results

Rapala VMC Corporation’s strategy to turn around the fortunes of the business produced positive results in the first half..

ICAST On The Water enhances growing reputation

ICAST On the Water is fast establishing itself as the pre-curser to the world’s largest fishing tackle trade show. And..