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PRADCO Outdoor Brands adds Norman Lures to portfolio

PRADCO Outdoor Brands, one of North America’s leading manufacturers of fishing and hunting brands, has acquired the legendary Norman Lures. Dick and Holly Nethers have owned Norman for the last 18 years and will remain involved in a consulting capacity. Under their leadership, Norman has continued a legacy of innovation..

Megabass announces new top man for US

Yuskei Murayama has been promoted to President and CEO of Japanese tackle manufacturer, Megabass of America Inc. Currently Vice President,..

Matzuo America® unveils trio of new baits

Matzuo America® introduced a trio of new baits to its existing portfolio at ICAST. The Surassha, which is Japanese for..

VIDEO: Savage Gear’s ICAST award-winning 3D Hybrid Shrimp

The Savage Gear 3D Hybrid shrimp - winner of the Best Hard Lure in the ICAST New Product Showcase..

Chinese regular underlines importance of China Fish

Weihai Highpro, the OEM specialist in high quality hard lures for the US and European markets, has underlined the..

Savage Gear introduces biggest ever lure

Savage Gear will be introducing the biggest lure it has ever made into shops in the first week in..