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VIDEO: Savage Gear’s ICAST award-winning 3D Hybrid Shrimp

The Savage Gear 3D Hybrid shrimp - winner of the Best Hard Lure in the ICAST New Product Showcase – is designed to have the perfect backwards fleeing movement coming straight to the surface – with a popping and splashing sound. On the drop, the lure will swim forward and..

Chinese regular underlines importance of China Fish

Weihai Highpro, the OEM specialist in high quality hard lures for the US and European markets, has underlined the..

Savage Gear introduces biggest ever lure

Savage Gear will be introducing the biggest lure it has ever made into shops in the first week in..

Salmo looks to saltwater markets to cover lost sales in Russia

Poland’s Salmo has responded quickly to the slowdown in demand in Russia, one of its biggest markets, by strengthening..

VIDEO: Sebile Flat Belly Walker

The new Flat Belly Walker from Sebile is a bait that any angler, no matter the experience, can walk..

VIDEO: Storm® Arashi™ Wake Crank

The new Storm® Arashi™ Wake Crank from Rapala, the world’s foremost lure manufacturer, made its bow at ICAST earlier..