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Shimano Europe MD reveals new EMEA sales and marketing plans

Shimano Europe is to set up its own fishing tackle branches in Europe following the announcement earlier this year that exclusive agreements between the company and Rapala VMC Group are to be terminated*. “This week we announced the first news on the set-up for France/Switzerland and Spain/Portugal,” said a statement..

Strike King to unveil new line offering at ICAST

Lure brand, Strike King, has entered the line market. The US company’s Tour Grade line will be unveiled at..

Milestones for Pure Fishing and Wiley X at show awards

Four wins for a rejuvenated Pure Fishing and a third success in a row for protective eyewear brand, Wiley..

GUIDE FLY FISHING partners with RISE CREATIVE STUDIO

GUIDE FLY FISHING, the UK's largest distributor of fly fishing tackle, has announced a partnership with a creative agency..

Ockert set to unveil Climax brand relaunch at EFTTEX

German line manufacturer Ockert is relaunching its award-winning Climax brand at EFTTEX next week with a totally new offer..

Mustad hits acquisition trail with TUF-Line takeover

World renowned hook maker, O Mustad & Son, has taken the first step on its publicly-stated acquisition trail to..