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Milestones for Pure Fishing and Wiley X at show awards

Four wins for a rejuvenated Pure Fishing and a third success in a row for protective eyewear brand, Wiley X, were two of the highlights of the EFTTEX Best New Products Awards last week. The world's leading owner of fishing tackle brands saw wins in one rod and two reel..

Seaguar Rippin’ disguises real mean streak

The soft, supple feel of Seaguar’s new Rippin’ monofilament disguises a real mean streak. The thin diameter monofilament has remarkable..

‘Hoax’ call rings true for P-Line

Stefano Pucci, President of P-Line, thought the phone call from a friend telling him he had just won ICAST’s..

Johnson Outdoors triumphs at ICAST awards

It was a night to remember for the Johnson Outdoors brands as the group took four awards in the..

Shimano goes direct to Polish tackle retailers

World fishing tackle giant Shimano is set to go direct to its tackle dealers in Poland and end a..

‘Goodbye’ and ‘hello’ at Pure Fishing

It was a case of ‘goodbye’ and ‘hello’ from Pure Fishing’s Cat McGinty and Al Cross at last week’s..