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EFTTEX hailed for establishing US fly brand in Europe

EFTTEX has played a major part in the success of an award-winning US brand conquering the European market.

That is the view of Simon Gawesworth, Product Manager of RIO Products, the manufacturer of fly lines, leaders, tippet materials and flies, which will be making..

Mayfly Outdoors promotes Baker to President and CEO

Mayfly Outdoors, the parent company of Abel Reels, Ross Reels and Airflo, has promoted Craig Baker to..

AFFTA fundraiser for Bristol Bay raises over $100,000

An event spearheaded by the American Fly Fishing Trade Association (AFFTA) to raise funds in the fight..

Pure Fishing man crowned World Fly Fishing champion

Howard Croston, Hardy product guru and manager and captain of the England fly fishing team, led from..

Mayfly Outdoors acquires Airflo Fishing

Award-winning US-based Mayfly Outdoors, owner of the Ross Reels and Abel fly reel brands, has acquired the..

Supplier aims to breathe life into struggling UK sector

A major supplier of fly fishing tackle in the UK is hiring an army of ‘pro-influencers’ to..