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Shimano Europe will take direct control in Switzerland this week

Shimano Europe will take over the distribution of Shimano brands in Switzerland from Rapala VMC from July 1st.

The move, announced this afternoon, is the next phase in Shimano’s strategy to handle its own distribution since it split from its 26-year collaboration with Rapala..

Award-winning fly line maker hails ‘momentous’ launch

A new fly line launch described by the maker as ‘momentous’ is now available at retailers.

Theron Asbery has been named Marketing Director at American Tackle Company, the Florida-based fishing rod components manufacturer..

Bulgarian wholesaler and distributor makes most of lockdown

Bulgarian wholesaler and distributor, K&K, owner of the Filstar brand of fishing lines and floats, made the..

COVID-19 restrictions eased in Chile and Peru after 70-day lockdown

Two South American countries relaxed a ban on fishing this week after a gruelling 70-day lockdown.

Dennett Outdoor is looking forward to growing Shimano UK’s customer base after securing an exclusive agreement with..