EFTTEX Awards 2017
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Pure Fishing brands prove their power at Australian awards

Pure Fishing collected three awards at last week’s Australia Fishing Trade Association (AFTA) Show awards at the Gold Coast Convention Centre. Retailers’ votes saw the global brand come out top in the best rod, best line and best combo categories. Other big winners at the annual three-day event included..

IFTD attention turns to Denver following last co-location

Since the door closed on the last co-location of ICAST and IFTD, the American Fly Fishing Trade Association (AFFTA)..

Daiwa takes three awards on 60th anniversary

Daiwa celebrated its sixtieth birthday by winning three first places in this evening’s EFTTEX Best New Product Awards. The Japanese..

New products to watch out for at EFTTEX 2018

Distributors, dealers and media will be pouring into EFTTEX over the next three days with different goals and objectives...

Grundéns recruitment drive strengthens position in fishing sector

An aggressive six-month recruitment policy is helping Grundéns build a strong position in the fishing industry, says the leading..

Wiley X hits heights with new Altitude™ on WX Nash

Wiley X has introduced a brand-new exclusive Kryptek® camouflage frame pattern, Altitude™, that will be available on its highly..