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Supplier aims to breathe life into struggling UK sector

A major supplier of fly fishing tackle in the UK is hiring an army of ‘pro-influencers’ to revive a stagnant market and drive anglers to tackle shops.

GUIDE Flyfishing, which represents some of the top selling international brands, has embarked on a strategy aimed..

Wiley X signs up 2019 World Predator Classic champions

The Wiley X Elite Fishing Team has been strengthened further by the signing of the 2019 World..

Costa partners with brewery in new Kick Plastic initiative

Multi award-winning sunglasses brand, Costa, has partnered with Atlanta-based brewery, Sweetwater, to raise awareness around the growing issue of..

Milestones for Pure Fishing and Wiley X at show awards

Four wins for a rejuvenated Pure Fishing and a third success in a row for protective eyewear brand, Wiley..

GUIDE FLY FISHING partners with RISE CREATIVE STUDIO

GUIDE FLY FISHING, the UK's largest distributor of fly fishing tackle, has announced a partnership with a creative agency..

Simms Fishing appoints Gunpowder as its PR partner

Simms Fishing, the US manufacturer of waders and apparel, has appointed Gunpowder Inc. as its PR agency. Gunpowder, which already..